All-New Face Off Distills Call of Duty® Multiplayer Into One-on-One and Two-on-Two Gameplay

Modern Warfare® 3 Content Collection #2 Offers More Content than Ever Before With Three New Multiplayer Maps and Two New Special Ops Missions in Addition to new Face Off Maps

Basketball Superstars Brandon Jennings And Gordon Hayward Go Head-to-Head Today In Call Of Duty Face Off Challenge

Santa Monica, CA – May 22, 2012 – Face Off’s one-on-one or two-on-two gameplay delivers the most visceral Call of Duty® multiplayer experience in the franchise’s history. Getaway and Lookout, two fiercely tactical maps designed exclusively for Face Off, are part of Call of Duty®: Modern Warfare®3 Content Collection #2, released today by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). Call of Duty® MW3 Content Collection #2 features a sprawling collection of new killzones, offering Xbox LIVE® gamers the biggest and most varied content drop in Call of Duty history.

Call of Duty: Modern Warfare 3 Content Collection #2 offers seven all-new pieces of content that includes:
• Getaway: This former white-sand vacation spot, boasting exotic aquaria and surfside infinity pools, is now a Face Off map and a haven for ruthless run-and-gun violence.
• Lookout: A perilous warren of chokepoints and tight corridors, the second Face Off map drops your one- or two-man teams into a forward observation base carved into a war-torn mountainside.
• Sanctuary: Destroy the opposition—and the ornate relics of an ancient monastic order—in the towering sandstone cloister of central Greece’s Sanctuary. SMGs, assault rifles and shotguns will make short work of both.
• Foundation: Choose your rules of engagement in this decommissioned cement factory in the heart of South Korea, perfectly constructed for both sniping and run-and-gun combat.
• Oasis: Once a postcard-worthy holiday spot, now a paradise for a different sort of traveler—the ones who’ve traded fanny packs for combat fatigues. Pick your combat lanes carefully atop this ancient stone fortress turned five star resort.
• Kill Switch: Armed with an EMP, you and a squad mate must neutralize a Russian carrier deep within enemy territory. This Special Ops Mission tasks one team member on the ground, fighting through hostiles on your way to the detonation site, while the other must maintain vital cover from behind a sniper scope.
• Iron Clad: For the first time, take the wheel of an Abrams-class tank with full escort. Breach and clear and exfiltrate from behind enemy lines in Hamburg in this all-new Special Ops mission.

To celebrate the launch of Call of Duty: Modern Warfare 3 Content Collection #2, Activision is putting basketball superstars Brandon Jennings of the Milwaukee Bucks against Gordon Hayward of the Utah Jazz head to head in a Face Off Challenge, a special edition of the Call of Duty Grudge Match for ultimate bragging rights. Jennings and Hayward will captain teams featuring development studio members, online personalities and Call of Duty: Modern Warfare 3 fans in an intense battle before settling the final score in the all new Face Off. Gamers can review Grudge Match highlights on the Modern Warfare 3 Facebook page here: http://www.facebook.com/MW3.

Call of Duty®: Modern Warfare® 3 Content Collection #2 is available first on Xbox LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 1,200 Microsoft Points, or $14.99. The Collection is open to all; a premium Call of Duty® Elite membership is not required. The DLC pack will be available on other platforms at a later date.

Call of Duty: Modern Warfare 3 Content Collection #2 is published by Activision and co-developed by Infinity Ward, Sledgehammer Games and Raven Software. Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language. For more information on the Call of Duty: MW3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ANNOUNCE NASCAR® THE GAME™: INSIDE LINE

America’s Number One Motorsport Returns to Consoles This Fall

Santa Monica, CA – May 17, 2012 – Hop in the driver’s seat, buckle up and start your engines because Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent racing game developer Eutechnyx are pleased to announce NASCAR® The Game™: Inside Line. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed racetracks. NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.

“We set out to reinvent NASCAR gaming last year with NASCAR® The Game™ 2011 – and we’re very proud of it. With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, Executive Producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the Sprint Cup Series Champion.”

“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, Executive Vice President, Activision Publishing. “NASCAR The Game: Inside Line builds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”

Blake Davidson, Vice President of Licensing & Consumer Products at NASCAR and board member of NASCAR Team Properties, said, “The way Eutechnyx has integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment. We think the fans will really enjoy all of the new features Eutechnyx has incorporated into the latest game.”

For more info on NASCAR The Game: Inside Line, visit the game’s Web site at www.NASCARthegame.com, or follow along on Twitter (@NASCARTheGame) and Facebook (facebook.com/NASCARthegame). This game is not yet rated by the ESRB.

About Eutechnyx

Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office in London (UK). For more information, please visit press.eutechnyx.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, Sprint All-Star Race at Charlotte Motor Speedway, will air May 19 on SPEED Channel at 7p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

GEAR UP FOR AN EPIC SIEGE ON THE SEA AND A WAR ON THE SHORE IN ACTIVISION’S BATTLESHIP® – AVAILABLE TODAY

Minneapolis, MN – May 15, 2012 – It’s time to engage in an epic battle at sea and on shore as Hasbro (Nasdaq: HAS) and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) announced that BATTLESHIP® the video game is available today at retail outlets nationwide. The game takes a hybrid approach combining military strategy and fast-paced first-person action gaming as players take control of a powerful naval fleet and experience the cinematic action of war at sea. BATTLESHIP is now available for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™ system from Nintendo and the Nintendo DS™ and Nintendo 3DS™ hand-held systems.

“Working with the legendary BATTLESHIP property, and the new epic action-adventure from Universal Pictures, we felt it was important to capture some of the cinematic drama while allowing players to experience the action from a unique perspective,” said David Oxford, Activision Publishing. “We want both movie-goers and gamers of all ages to dive into an all new, fun BATTLESHIP experience.”

Combining military strategy and fast-paced first-person shooter gameplay, players take control of a powerful naval fleet in this re-envisioned version of BATTLESHIP. Trapped in a “dome” of alien-terror on the Hawaiian Islands, where support communications have been put to a halt, players commandeer real-world naval vessels, including Destroyers, Carriers, and even the famous U.S.S. Missouri as action-packed sea battles against alien invaders ensue across land, sea, and air.

“With numerous gaming platforms available today, it is important to showcase BATTLESHIP on many different levels,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro. “The new BATTLESHIP is the perfect medley that both strategic and action-junkie gamers will fall in love with.”

In BATTLESHIP for the Xbox 360 and PlayStation®3 systems, first person run-and-gun gameplay meets tactical battle command. Playing as Cole Mathis, a first class Navy Explosive Ordnance Disposal Technician, players will deploy air strikes and radar sweeps to monitor and dominate the marine battlefield. With killer-combat instincts, players must lock-and-load an arsenal of weapons like machine guns and missile launchers to send the invaders packing.

In the Wii, Nintendo 3DS, and DS versions, players are in control of a wide variety of naval units, including Cruisers, Submarines, and Patrol Boats in exciting turn-based combat with a team of specialized commanders. With different play modes to choose from, including Story and quick-battle Skirmish, players will unlock new maps, units, and leaders to turn the tide of battle.

BATTLESHIP is available for the Xbox 360 and PlayStation®3 system for a suggested retail price of $59.99, and is rated “T” (Teen) by the ESRB. The game is also available for the Wii system for $39.99, the DS for $24.99 and the Nintendo 3DS for $29.99. All Nintendo versions are rated “E10+” (Everyone 10 and older) by the ESRB. For more information, please visit www.battleshipthevideogame.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com

© 2012 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Delivering On The “Not Just Maps Anymore” Promise Made Last Fall At Call Of Duty® XP, Content Collection #1 Offers Two New White-Knuckle Special Ops Missions In Addition To Four New, High-Octane Multiplayer Maps

Massive DLC Release Featuring Wide-Array Of Six Pieces Of Playable Content Delivers Great Value To Gamers With Most Content Ever For Call Of Duty

Football Superstars Ahmad Bradshaw And Rob Gronkowski Take Point In A Celebrity Call Of Duty Grudge Match To Kick-Off Groundbreaking Content Launch

Santa Monica, CA – March 20, 2012 – Hailed as “exhilarating” and a “standout” upon their debut days ago to Call of Duty® Elite Premium members, the new Special Ops Missions “Black Ice” and “Negotiator” are now poised for play for all Call of Duty® fans on Xbox LIVE® everywhere as they lead the biggest and deepest content offering in Call of Duty history with today’s release of the Modern Warfare® 3 Collection Content #1. The content rich collection features the two new epic Special Ops missions and four new, adrenaline-fueled multiplayer maps, including “Black Box,” already heralded in the media as “ingenious” and “awesome.”

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today the availability of Call of Duty Modern Warfare 3 Content Collection #1, the largest and most eagerly anticipated DLC release in franchise history. Fans of the world’s most popular FPS were promised a wider variety of content at last fall’s inaugural Call of Duty® XP fan celebration, and Content Collection #1 delivers. For the first time ever, two intense Special Ops missions, “Black Ice” and “Negotiator,” are riding shotgun alongside four new multiplayer maps—Liberation, Piazza, Overwatch and Black Box. Collection #1 is available first on Xbox LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 1,200 Microsoft Points, or $14.99. The Collection is open to all; a premium Call of Duty® Elite membership is not required. The DLC pack will be rolled out to other platforms at a later date.

“Call of Duty® MW3 Content Collection #1 is the biggest DLC pack ever for Call of Duty,” said Eric Hirshberg, CEO of Activision Publishing. “We’re serious about delivering the best value to our fans and just as we promised last year, it’s not just maps anymore. With six pieces of playable content, that’s more content and bigger variety than we’ve ever been able to include before in a Call of Duty DLC for the same price.”

Content Collection #1 sets the bar for variety, value and fan-service in the FPS DLC marketplace, featuring six fully-fledged Call of Duty experiences. The full loadout includes:

• Black Ice: This Special Ops mission plunges combatants deep into a frozen diamond mine via snowmobile in order to infiltrate a secret weapons plant and initiate the self-destruct sequence to take the facility offline for good.
• Negotiator: India is the backdrop for a Special Ops hostage extraction, where gamers must execute flawless breach-and-clears and negotiate a maze of surface streets to ensure the safety of rescued civilians.
• Liberation: Players take up positions in a militarized Central Park in the heart of NYC, a sprawling deathscape ripe for long-range sniper and LMG kills.
• Piazza: An idyllic seaside village, an Italian getaway gone rogue, where blind corners and a complex warren of branching pathways pose danger at every turn.
• Overwatch: A compact, sky-high battle arena set in a construction site atop a New York City office tower.
• Black Box: Players seek tactical advantage in multi-level hillside homes overlooking a downed Air Force One, as a luxe SoCal neighborhood turns into a warzone.

To celebrate the launch of Content Collection #1, Activision will be pitting football superstars Ahmad Bradshaw of the World Champion New York Giants and Rob Gronkowski of the New England Patriots against each other in a Grudge Match for ultimate bragging rights. Bradshaw and Gronkowski will captain teams featuring development studio members, online personalities and Modern Warfare 3 fans in an intense head-to-head battle. Gamers can review Grudge Match highlights on the Modern Warfare 3 Facebook page here: www.facebook.com/mw3.

Modern Warfare 3 Content Collection #1 is published by Activision and co-developed by Infinity Ward, Sledgehammer Games and Raven Software. Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Drug Reference, Intense Violence and Strong Language. For more information on the Call of Duty: MW3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

In “Black Box,” players will battle beside a downed Air Force One amidst multi-level homes overlooking the luxurious Southern California neighborhood. Infiltrating a diamond mine aboard a snowmobile in the Special Ops mission “Black Ice,” your primary objective is to plant high-grade explosives in order to shut the mine down forever. In “Negotiator,” you head to India for high-stakes hostage extraction in which you’ll breach-and-clear rooms and navigate surface streets to ensure the safety of your VIPs.

The Modern Warfare® 3 Content Season is published by Activision and co-developed by Infinity Ward, Sledgehammer Games and Raven Software. Coming first to Call of Duty Elite Premium Members on Xbox LIVE, all content will be available to Premium Members on other available platforms at a later date. The full calendar of content is outlined here – http://www.callofduty.com/contentcalendar.

Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Intense Violence and Strong Language. For more information on the Call of Duty: Modern Warfare 3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

©2011, 2012 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. Available first for Xbox Live users with a paid Call of Duty Elite membership. Call of Duty Elite requires a supported Call of Duty game. Some Call of Duty Elite features require a paid Call of Duty Elite membership and console online access account allowing you to receive downloadable content. Call of Duty Elite is subject to its terms of service. All features and availability are subject to change. Some features may be restricted to certain countries only. Available features may also differ between countries. Supported languages include English, French and German. See callofduty.com/elite for the most up to date feature set, country availability, supported languages and other information.

Xbox LIVE and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation.

In “Black Box,” players will battle beside a downed Air Force One amidst multi-level homes overlooking the luxurious Southern California neighborhood. Infiltrating a diamond mine aboard a snowmobile in the Special Ops mission “Black Ice,” your primary objective is to plant high-grade explosives in order to shut the mine down forever. In “Negotiator,” you head to India for high-stakes hostage extraction in which you’ll breach-and-clear rooms and navigate surface streets to ensure the safety of your VIPs.

Additionally for Call of Duty Elite Premium Members on Xbox LIVE, Call of Duty Elite Content Drops 4-6, featuring Black Box, Negotiator and Black Ice, will be available for download on March 13. Elite Content Drops 4-6 and MW3 Collection #1 will be made available on other platforms at a later date.

The Modern Warfare® 3 Content Season is published by Activision and co-developed by Infinity Ward, Sledgehammer Games and Raven Software. Coming first to Call of Duty Elite Premium Members on Xbox LIVE, all content will be available to Premium Members on other available platforms at a later date. The full calendar of content is outlined here – http://www.callofduty.com/contentcalendar.

Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Intense Violence and Strong Language. For more information on the Call of Duty: Modern Warfare 3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

# # #

©2011, 2012 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. Available first for Xbox Live users with a paid Call of Duty Elite membership. Call of Duty Elite requires a supported Call of Duty game. Some Call of Duty Elite features require a paid Call of Duty Elite membership and console online access account allowing you to receive downloadable content. Call of Duty Elite is subject to its terms of service. All features and availability are subject to change. Some features may be restricted to certain countries only. Available features may also differ between countries. Supported languages include English, French and German. See callofduty.com/elite for the most up to date feature set, country availability, supported languages and other information.

Xbox LIVE and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation.

Call of Duty Elite Drop 1: Liberation, a militarized Central Park in the heart of NYC, features a vast landscape ripe for long-range sniper and LMG kills. Mounted turrets on opposing ends of the map offer overwhelming firepower to anyone brave enough to man them. Elite Drop 2: Piazza, set in an idyllic Italian seaside village getaway gone rogue, offers blind corners and a complex network of branching pathways that pose danger at every turn. Visceral close-quarters combat dominates in Piazza, and attacks from above and below are an ever-constant threat.

Liberation and Piazza are the first two content drops in the nine-month Content Season that will include more than 20 pieces of brand new content. The next Call of Duty Elite Content Drop for Premium Members on the PlayStation Network is scheduled to land on March 29 with the release of Overwatch, a multiplayer map that drops players into a construction site atop a New York City skyscraper.

The Modern Warfare 3 Content Season is co-developed by Infinity Ward, Sledgehammer Games and Raven Software. Call of Duty: Modern Warfare 3 is rated “M” (Mature) by the ESRB for Blood and Gore, Intense Violence and Strong Language. For more information on the Call of Duty: Modern Warfare 3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and www.callofduty.com/elite.

©2011, 2012 ACTIVISION, CALL OF DUTY, MODERN WARFARE and MW3 are registered trademarks is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. Call of Duty Elite requires a supported Call of Duty game. Some Call of Duty Elite features require a paid Call of Duty Elite membership and console online access account allowing you to receive downloadable content. Call of Duty Elite is subject to its terms of service. All features and availability are subject to change. Some features may be restricted to certain countries only. Available features may also differ between countries. Supported languages include English, French and German. See callofduty.com/elite for the most up to date feature set, country availability, supported languages and other information.

PlayStation and PlayStation Network are registered trademarks of Sony Computer Entertainment Inc.

ACTIVISION AND HASBRO ANNOUNCE UPCOMING BATTLESHIP™ VIDEOGAME

Tactical Naval Warfare, Combined with First-Person, Boots-on-the-Ground Gameplay, Lands this Spring

Minneapolis, MN – February 8, 2012 – Lock, load and prepare for grand oceanic action this spring because Hasbro (Nasdaq: HAS) and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), proudly present the BATTLESHIP™ videogame developed with Double Helix Games. Inspired by the classic naval strategy game, this seek-and-find adventure is taken to spectacular new heights. As a stand-alone story from Universal Pictures’ upcoming epic action-adventure of the same name, the BATTLESHIP videogame offers a blend of strategic naval command and first-person action gameplay.

“We’re geared up for an outrageous sea and land conflict with the all new BATTLESHIP videogame,” said David Oxford, Activision Publishing. “Inspired by the film’s exciting action and stunning backdrop, the game is next-gen naval warfare that thrusts players into the middle of humanity’s last stand against an unfamiliar menace.”

BATTLESHIP follows elite demolitions specialist Cole Mathis as he clashes against an aquatic-based extraterrestrial peril in the sand and sea of the beautiful Hawaiian archipelago. Trapped in a veritable communications dead zone, Mathis must command the U.S. Navy fleet in a “siege on the sea,” while simultaneously rallying the troops on land for a terrifying “war on the shore.”

“With a BATTLESHIP videogame, we have an amazing opportunity to take our beloved property and give it a modern-day spin,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro. “The merging of tactical and action elements immerses players in an epic maritime conflict. Activision is completely up to the task of delivering a high-intensity thrill ride that’s perfectly suited for today’s console owners.”

Combining naval strategy simulation with first-person shooter gameplay, players fend off the enemy beachside while ordering attacks against their marine counterparts. Seamlessly switching between battlefield and overview “Battle Command” map, the Hasbro game is brought to life as carriers, frigates, cruisers, destroyers, submarines and the legendary USS Missouri Battleship pummel the enemy in a race to strategic points that turn the tide of battle. The BATTLESHIP videogame is a next-gen marvel perfectly suited to turn nostalgic game junkies into battle-hardened admirals.

The BATTLESHIP videogame, developed by Double Helix for the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system, arrives in Europe this April and North America this May. In addition, there will be uniquely designed versions for the Wii™ system from Nintendo, Nintendo 3DS™, and Nintendo DS™ hand-held system developed by Magic Pockets, with more details to come at a later date. The Nintendo versions are rated E10+ for Everyone 10+ by the ESRB. The PlayStation®3 and Xbox 360® are rated T for Teen by the ESRB. For more information on the game, please visit www.battleshipthevideogame.com. For more information on the upcoming epic action-adventure “Battleship,” which arrives in theaters on May 18, visit www.battleshipmovie.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 


Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Double Helix

Located in Irvine, California, Double Helix is home to 85 game developers across multiple projects. Many of the most senior game makers at Double Helix have been working together for more than 10 years. In addition, the studio leverages a wealth of proprietary technology, including HEXengine, a middleware caliber game engine and suite of tools and pipelines.

FOR IMMEDIATE RELEASE

SKYLANDERS™ PORTAL MASTERS, YOUR ONLINE ADVENTURE AWAITS

Already Pegged A Holiday Hit By Consumers And Industry, Skylanders Spyro’s Adventure™ Spreads Its Wings At universe.skylanders.com

Santa Monica, CA – December 14, 2011 – Skylanders Spyro’s Adventure adds yet another imaginative dimension to kids’ social play with the beta launch of Skylanders Spyro’s Universe, a vast virtual world for kids to engage with Skylanders characters and their fellow players. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today pulled back the curtain on this dramatic expansion of the franchise, further bolstering the variety and value of one of the most innovative and platform-inclusive digital playgrounds ever devised.

“We conceived Skylanders as a unique, multi-platform experience from the beginning, simultaneously grand in scope yet incredibly easy for kids to embrace,” said Eric Hirshberg, CEO of Activision Publishing. “You can play with friends in the real world or on consoles, Nintendo 3DS, Mac or PC, and now on the web in Skylanders Spyro’s Universe. If there’s a screen where kids play, we want the Skylanders to come to life there. This also further enhances the play options of every Skylander character.”

Found online at universe.skylanders.com, Skylanders Spyro’s Universe is a fantasy realm of floating islands designed to encourage world-building, exploration and friendly competition. Kids can craft and customize their own Skylands, play mini-games like Sheep Shot, Sky Defense and Castle Assault, rendezvous with friends and investigate Skylands far and wide, or manage their toy collection and earn achievements. Players who already own the game or figures can input the code supplied with each interaction figure, or use the Portal of Power™ to bring them to life inside the universe. Those who don’t can join the fun simply by creating a free online account. Eon, the helpful Skylanders guide, will provide new visitors with a digital starter kit and an array of new adventures to discover over time.

Skylanders Spyro’s Adventure is swiftly becoming one of the holiday season’s must-have gifts for the younger set. The game has been featured on the Toys “R” Us “Holiday Hot Toy List”, Amazon’s Holiday Toy List, the Time to Play “Power Ups” holiday toy list and Toy Insider “Hot 20″ list, and is being touted as one of the most exciting and inspired entertainment properties of 2011.

For more information and free registration, please visit www.universe.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ACTIVISION’S UPCOMING TONY HAWK’S PRO SKATER HD IS CLASSIC SKATEBOARDING GAMEPLAY, UPGRADED FOR TODAY

The Best Of The First Two THPS Videogames in One Digital Title

Santa Monica, CA – December 12, 2011 – Ridiculously high scoring trick combos return to videogame consoles this summer in Tony Hawk’s Pro Skater HD, today announced Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., (Nasdaq: ATVI). Developed by Robomodo, this digital title takes the best elements of the classic THPS games and gives them a fresh update to create an all new skateboarding experience. The game will be available only on leading consoles’ networks for about $15.

“We’re going back to the core of what made the original Tony Hawk’s Pro Skater games so popular, while leveraging today’s console power and online capabilities,” said Tony Hawk. “We’ve updated many elements to reflect today’s skateboarding scene as well. Long-time fans of the series will appreciate the huge amount of polished content at a very low price.”

Tapping into fans’ muscle memories, the gameplay in Tony Hawk’s Pro Skater HD returns to controllers and focuses on the satisfaction of linking sick tricks for maximum points. Combining sharp visuals with the best controls ever in a Tony Hawk game, the feel is cutting edge yet timeless. Tony Hawk’s Pro Skater HD features an eclectic group of today’s skateboarding pros, including Nyjah Huston, Chris Cole, Eric Koston, Andrew Reynolds, Rodney Mullen, Lyn-z Adams Hawkins (Pastrana), Riley Hawk, and, of course, Tony Hawk himself.

“Tony is not only a legend in the skateboarding world, he’s an American icon that has had a major impact on videogames. We couldn’t be happier to be working with him again,” said David Oxford, Activision Publishing. “Tony Hawk’s Pro Skater HD just feels right – we’re simply giving fans what they’ve been clamoring for.”

This title has not yet been rated by the ESRB. For more information, please visit http://www.facebook.com/TonyHawksProSkaterHD or follow @TonyHawksPSHD on Twitter.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Robomodo

Based in Chicago, IL, Robomodo is a video game development studio focused on producing top-tier products on current and next generation console platforms. Robomodo’s team has a strong track record for marrying solid game design with an innovative artistic style, as well as harnessing the power of current and next-gen consoles.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.