FOR IMMEDIATE RELEASE

SKYLANDERS™ PORTAL MASTERS, YOUR ONLINE ADVENTURE AWAITS

Already Pegged A Holiday Hit By Consumers And Industry, Skylanders Spyro’s Adventure™ Spreads Its Wings At universe.skylanders.com

Santa Monica, CA – December 14, 2011 – Skylanders Spyro’s Adventure adds yet another imaginative dimension to kids’ social play with the beta launch of Skylanders Spyro’s Universe, a vast virtual world for kids to engage with Skylanders characters and their fellow players. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today pulled back the curtain on this dramatic expansion of the franchise, further bolstering the variety and value of one of the most innovative and platform-inclusive digital playgrounds ever devised.

“We conceived Skylanders as a unique, multi-platform experience from the beginning, simultaneously grand in scope yet incredibly easy for kids to embrace,” said Eric Hirshberg, CEO of Activision Publishing. “You can play with friends in the real world or on consoles, Nintendo 3DS, Mac or PC, and now on the web in Skylanders Spyro’s Universe. If there’s a screen where kids play, we want the Skylanders to come to life there. This also further enhances the play options of every Skylander character.”

Found online at universe.skylanders.com, Skylanders Spyro’s Universe is a fantasy realm of floating islands designed to encourage world-building, exploration and friendly competition. Kids can craft and customize their own Skylands, play mini-games like Sheep Shot, Sky Defense and Castle Assault, rendezvous with friends and investigate Skylands far and wide, or manage their toy collection and earn achievements. Players who already own the game or figures can input the code supplied with each interaction figure, or use the Portal of Power™ to bring them to life inside the universe. Those who don’t can join the fun simply by creating a free online account. Eon, the helpful Skylanders guide, will provide new visitors with a digital starter kit and an array of new adventures to discover over time.

Skylanders Spyro’s Adventure is swiftly becoming one of the holiday season’s must-have gifts for the younger set. The game has been featured on the Toys “R” Us “Holiday Hot Toy List”, Amazon’s Holiday Toy List, the Time to Play “Power Ups” holiday toy list and Toy Insider “Hot 20″ list, and is being touted as one of the most exciting and inspired entertainment properties of 2011.

For more information and free registration, please visit www.universe.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ACTIVISION’S UPCOMING TONY HAWK’S PRO SKATER HD IS CLASSIC SKATEBOARDING GAMEPLAY, UPGRADED FOR TODAY

The Best Of The First Two THPS Videogames in One Digital Title

Santa Monica, CA – December 12, 2011 – Ridiculously high scoring trick combos return to videogame consoles this summer in Tony Hawk’s Pro Skater HD, today announced Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., (Nasdaq: ATVI). Developed by Robomodo, this digital title takes the best elements of the classic THPS games and gives them a fresh update to create an all new skateboarding experience. The game will be available only on leading consoles’ networks for about $15.

“We’re going back to the core of what made the original Tony Hawk’s Pro Skater games so popular, while leveraging today’s console power and online capabilities,” said Tony Hawk. “We’ve updated many elements to reflect today’s skateboarding scene as well. Long-time fans of the series will appreciate the huge amount of polished content at a very low price.”

Tapping into fans’ muscle memories, the gameplay in Tony Hawk’s Pro Skater HD returns to controllers and focuses on the satisfaction of linking sick tricks for maximum points. Combining sharp visuals with the best controls ever in a Tony Hawk game, the feel is cutting edge yet timeless. Tony Hawk’s Pro Skater HD features an eclectic group of today’s skateboarding pros, including Nyjah Huston, Chris Cole, Eric Koston, Andrew Reynolds, Rodney Mullen, Lyn-z Adams Hawkins (Pastrana), Riley Hawk, and, of course, Tony Hawk himself.

“Tony is not only a legend in the skateboarding world, he’s an American icon that has had a major impact on videogames. We couldn’t be happier to be working with him again,” said David Oxford, Activision Publishing. “Tony Hawk’s Pro Skater HD just feels right – we’re simply giving fans what they’ve been clamoring for.”

This title has not yet been rated by the ESRB. For more information, please visit http://www.facebook.com/TonyHawksProSkaterHD or follow @TonyHawksPSHD on Twitter.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Robomodo

Based in Chicago, IL, Robomodo is a video game development studio focused on producing top-tier products on current and next generation console platforms. Robomodo’s team has a strong track record for marrying solid game design with an innovative artistic style, as well as harnessing the power of current and next-gen consoles.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

FIRST EVER VIDEO GAME CONTROLLED TOY PET, ACTIVISION’S WAPPY DOG, OUT NOW FOR NINTENDO DS™

Santa Monica, CA – November 8, 2011 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) is delivering the perfect new companion for kids just in time for the holiday season – Wappy Dog, has hit shelves today! Developed by SEGA TOYS, Wappy Dog combines virtual and physical pet companionship, including both an electronic toy dog and a Nintendo DS videogame which communicates with one another via sound to create an unprecedented interactive experience.

“Wappy Dog is groundbreaking,” said David Oxford, Activision Publishing. “With the arrival of Wappy, the idea that videogames are a separate experience from toys is forever changed. Now, we have a future ahead which brings together the virtual and physical world, in a fun-filled and family friendly pet pastime.”

Players raise Wappy through five distinct age phases, from playful puppy to full-grown pooch; the dog’s voice, songs, and behavior all change to match its maturation level. Each pet provides a personal, customizable experience including stickers that come bundled free with the game and the ability to choose digital accessories and color options. Unlike real dogs, Wappy’s needs and thoughts never have to be a mystery—the game will translate more than 350 dynamic barked responses!

A highly portable pet, kids on the move can enter “Travel Mode,” allowing them to care for Wappy’s needs only with their Nintendo DS. Additionally, in-game toys, grooming, and environments provide even more ways to interact with the pup when not spending time with Wappy at home. When they return, switching back to the default “Home Mode” will automatically sync up the physical toy with all growth Wappy made while they were away. In “Home Mode”, Wappy will react by cheering, crying, or wagging its tail based on the player’s performance in competitive, cooperative, and supportive virtual mini-games. Across both modes, the player can nurture, train, and play with Wappy, which will affect development of mood, skills, and even personality.

Wappy Dog is available now on Nintendo DS™ for $49.99. This game is rated E for Everyone by the ESRB. For more information, please visit www.WappyDog.com.

About Sega Toys Co., Ltd.

Sega Toys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including POO-CHI™, Beena™, O-CHA KEN™(Tea Dog), idog™, Brain Trainer™, HOME STAR™, Grand Pianist, BAKUGAN™ and Jewelpet™. The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at www.segatoys.co.jp.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

MOSHI MONSTERS™: MOSHLING ZOO IS NOW AVAILABLE FOR NINTENDO DS™

Santa Monica, CA – November 7, 2011 – Fans worldwide are rejoicing today as they embark on a discovery of an entirely different side of Moshi Monsters, as a new type of gameplay within the Moshi Universe arrives with Moshi Monsters™: Moshling Zoo from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) and Mind Candy. Moshi Monsters™: Moshling Zoo, based on the massively popular Moshi Monsters™ online social world (www.moshimonsters.com), is now available for Nintendo DS™ in North America.

Moshi Monsters™: Moshling Zoo extends the popularity of the online world’s Moshlings (“pets of pet monsters”), including brand new Moshlings and locations plus an intuitive format in which to interact with their favorite characters. Along the way, there are 52 Moshlings to collect from the common to the rare and even the elusive ‘ultra-rare’. Children can also play new mini-games and educational style puzzles or even win awards and trophies to take back to their zoo!

Available while supplies last, a ‘Limited Edition’ copy of the game comes packaged with 1,000 free Rox (the in-game currency of MoshiMonsters.com) and an official trading card pack from Topps. These ‘Limited edition’ copies of the game are available exclusively at Toys’R’Us.

“Throughout Moshi Monsters: Moshling Zoo’s development cycle we’ve been astounded by the passion of the fans of Moshi Monsters, and how quickly the property is growing,” said David Oxford, Activision Publishing. “Activision has embraced the spirit of what made Moshi Monsters so appealing to over 50 millions kids across the world. We can’t wait to see how our fans respond to a fresh Moshi experience on Nintendo DS™!” said Michael Acton Smith, CEO Mind Candy (Moshi Monsters parent company).

Moshi Monsters™: Moshling Zoo is available now for Nintendo DS™ at $29.99. This game has been rated E for Everyone by the ESRB. For more information please visit www.MindCandy.com or www.Activision.com.

About Mind Candy
Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com

About Moshi Monsters™
Moshi Monsters is a free-to-play, fun-filled world of adoptable pet monsters, combining adorable virtual pets, safe social networking, games, educational puzzles, stories and missions for children aged 6-12. 50 million monsters have been created to date and over two million new players are joining each month making Moshi Monsters one of the world’s fastest growing children’s sites in the world! For more information visit www.moshimonsters.com

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ACTIVISION’S CABELA’S® BIG GAME HUNTER: HUNTING PARTY AND CABELA’S ADVENTURE CAMP ARE AVAILABLE IN STORES TOMORROW

The Cabela’s Franchise Introduces Two New Motion-Based Family Games in Time for the Holidays

Minneapolis, MN – October 31, 2011 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) creates an exciting suite of family fun with two new motion gaming titles for the entire household as Cabela’s Big Game Hunter: Hunting Party and Cabela’s Adventure Camp releases in stores tomorrow.

Packaged with the first-of-its-kind Top Shot Sport™ controller, Cabela’s Big Game Hunter: Hunting Party has been developed exclusively for Xbox 360® and the Kinect™ for Xbox 360 video game and entertainment system from Microsoft. Cabela’s Adventure Camp, a stimulating title for people of all ages, is available for Kinect for Xbox 360, the PlayStation®Move for the PlayStation®3 computer entertainment system, and Wii™ system from Nintendo.

“Both Cabela’s Adventure Camp and Cabela’s Big Game Hunter: Hunting Party give families a new way to play together on Kinect for Xbox 360, PlayStation®Move and Wii,” said Pat Kelly, Senior Vice President of Studios at Activision Publishing. “We’re also proud to bring the Top Shot Sport peripheral to the Kinect, as an industry leading concept, designed to help gamers fully experience and enjoy Cabela’s Big Game Hunter: Hunting Party.”

Cabela’s Big Game Hunter: Hunting Party is a unique arcade-style hunting game composed of a series of shooting galleries where both the player and the Top Shot Sport are the controller. The game tracks total body movement as players shoot, dodge and duck their way through a variety of obstacles while grabbing power-ups. Gamers will also explore a variety of environments as they battle with some of the world’s most dangerous animals. The immersive gameplay also provides competitive entertainment for up to four friends in hot seat multiplayer.

Cabela’s Adventure Camp includes motion-based outdoor activities that send players straight to summer camp, regardless of the season! With Kinect for Xbox 360, PlayStation®Move and Wii support, players will lose themselves in summer time activities such as: Thrill Hill Biking, Wild River Kayaking, Full Throttle Wave Riding and more. Adding side-splitting high jinks to the mix, interactive griefing allows idle players to join in on the fun by knocking down trees and rocks. The brisk gameplay and fantastic variety keep everyone animated, excited and having a good time!

Cabela’s Big Game Hunter: Hunting Party and Cabela’s Adventure Camp will be available November 1, 2011. Cabela’s Big Game Hunter: Hunting Party is bundled with the Top Shot Sport peripheral for $69.99. Cabela’s Adventure Camp is $39.99 for Xbox 360 and PlayStation 3 and $29.99 for Wii. Cabela’s Big Game Hunter: Hunting Party is rated T for Teen and Cabela’s Adventure Camp is rated E for Everyone by the ESRB. For more information, go to activisionhunts.com and please follow on Twitter @ActivisionHunts and Facebook – at Facebook.com/ActivisionHunts.

Cabela’s®

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

MUNITIO Call of Duty®: Modern Warfare® 3 Billets™ 9mm Special Edition Earphones Hit Store Shelves

Mobile Domination for the Call of Duty® Enthusiast

Last month, we sent word that MUNITIO teamed up with Activision Publishing, Inc. to create a special licensed Call of Duty®: Modern Warfare® 3 Special Edition version of its upcoming Billets™ 9mm tactical earphones. Today, they’ve arrived and can be found at Best Buy, GameStop and at MUNITIO.com!

Tactical. Rugged. Lightweight. Engineered for superior performance. Styled for the Call of Duty® Enthusiast. Not for console gameplay – just everything else.

Here’s a recap of the product details:

The MUNITIO Modern Warfare 3 Special Edition Billets are machined from aircraft-grade billet aluminum, reinforced with Kevlar®, laser etched with the iconic game logo and come with a suppressor in-line mic to deliver a premium audio experience for music, communications and mobile gaming. Top features include:

9mm speaker drivers with rare earth neodymium magnets for superior dynamic range and quick recovery
Precision machined lightweight aluminum billet components with high strength, anodized for durability
BassEnhancingChamber™ engineered to produce the tightest, most accurate bass without distortion
Custom-tuned Sound Flow System for the smoothest mid to high frequency response while minimizing ear fatigue
SiliconeHollowPoints™ tips with noise-isolating technology designed for a secure, comfortable fit, producing better sounding music while requiring lower volume levels
Kevlar® reinforced rubber cable, combining light weight and high strength to protect the premium copper wire
Suppressor [M]ic Control™ for crystal-clear voice and hands-free calling with single-button functionality
24k gold plated 3.5mm stereo plug providing exceptional audio signal transfer
Compatible with most leading industry smartphones, MP3 players, laptops and tablets
Technical Specifications: 20 Hz – 20 kHz, Sensitivity: 101 db +/- 3 db at 1 kHz, Rated Power: 3 mW, Max Input Power: 10 mW, Impedance @ 1 kHz: 16 Ohms
Also included: Tactical Carrying Case, six sets of SiliconeHollowPoints™ (two each in S, M and L sizes), two Earhooks, and a 2-Year Limited Warranty

Follow MUNITIO

Twitter: http://twitter.com/#!/MUNITIO

Facebook: http://www.facebook.com/MUNITIO.Inc

Learn more about MUNITIO products at MUNITIO.com

Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc.

SKYLANDERS SPYRO’S ADVENTURE™ COMES TO LIFE AS THE MUST HAVE KIDS ENTERTAINMENT PROPERTY OF THE YEAR

Skylanders Spyro’s Adventure Has Just One Holiday Hotlist Left to Top – Your Most Wanted

SANTA MONICA, CA – October 17, 2011 – Buoyed by glowing endorsements from the Toys”R”Us “Holiday Hot Toy List”, the Toy Insider “Hot 20 List,” and Time to Play’s “Power Ups” holiday toy list, Activision Publishing, Inc. (Nasdaq: ATVI) is proud to announce that Skylanders Spyro’s Adventure is available now at retailers worldwide. The Starter Pack includes the game, three Skylanders action figures, the Portal of Power peripheral, a poster and trading cards-everything consumers need to experience the highly anticipated mingling of digital and physical play that only Skylanders Spyro’s Adventure can deliver.

“Everyone at Activision and Toys for Bob has poured a tremendous amount of passion, imagination and love into creating Skylanders Spyro’s Adventure,” said Eric Hirshberg, CEO of Activision Publishing. “And while it’s certainly gratifying to receive recognition from the likes of Toy Insider and Time to Play, we are most excited to share Skylanders Spyro’s Adventure with the most important audience of all, young gamers everywhere.”

Skylanders Spyro’s Adventure is the first game to deliver a cross-platform experience that allows kids to bring toys to life in a magical world via the Portal of Power. And because the toys remember their experiences, they can travel seamlessly-from your house to a friend’s and from one platform to another, including the Nintendo Wii™, Nintendo 3DS™, the Xbox 360™ game and entertainment system, the PlayStation®3 Computer entertainment system, PCs and Macs, as well as on the web with Skylanders Spyro’s Universe. Skylanders Spyro’s Adventure’s boundless multi-modal, cross-platform play is a watershed for both the toy and videogame industries, and for young gamers seeking genuinely innovative and exciting digital adventure. Kids can collect more than 30 characters, each with their own powers and personality; and each expands the gameplay experience. The sinister Portal Master Kaos has cast them out of the Skylands and banished them to earth, where they are frozen and appear to look like toys. But they are very much alive on the inside and only young gamers can free them by placing them on the Portal of Power so they can return to the Skylands and defeat Kaos.

Activision united in-house talent with top Hollywood talent to create Skylanders Spyro’s Adventure’s unique world. The game and technology were developed by Activision’s Novato, California studio, Toys for Bob, led by creative director and studio head Paul Reiche. The adventure-driven story was penned by Alec Sokolow and Joel Cohen, two of the Academy Award-nominated writers of the original Toy Story movie, Academy Award-winning composer, Hans Zimmer, created the game’s theme song and Lorne Balfe composed the score.

Skylanders Spyro’s Adventure includes a vast single player adventure, co-op gameplay, battle modes, puzzle solving and treasure hunts. The result is a line of highly collectible characters, an engaging story and an unparalleled interactive entertainment experience. The game is rated E10+ by the ESRB. For more information, visit http://www.skylanders.com/

Activision Publishing Broadcast Media Center

Members of the media can visit Activision Publishing’s Broadcast Media Center to download broadcast quality video, web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download.

Broadcast Media Center: http://activisionvideo.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

The Galactic Gumshoes Arrive Spring 2012

New York, NY – October 13, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI), in partnership with Columbia Pictures, today announced an all-new Men In Black™ video game, launching as a standalone title to coincide with the global theatrical release of Men In Black III in Spring 2012. True to the spirit of the franchise, the original title will feature action-packed, yet light-hearted gameplay mixed with edge-of-your-seat shooting excitement from the universe’s most elite peacekeeping force.

“The Men In Black franchise is an unbeatable starting point to deliver a genre-bending gaming experience with a level of production value on par with Hollywood,” said David Oxford, Executive Vice President of Activision Publishing, Inc. Mark Caplan, Vice President of Licensing at Sony Pictures Entertainment, stated, “With Activision bringing the Men In Black universe to life on next gen consoles for the first time, the Men In Black video game will be both familiar to fans, an exciting beginning for the uninitiated, and revolutionary for the franchise.”

The films’ unique blend of action, humor, and eye-popping special effects will fuel the Men in Black’s gameplay experience. Utilizing the rich mythology of the Men In Black universe, the game’s original story will build on the history of the series to bring back familiar faces, while also introducing new foes. More details on gameplay features and characters will be revealed soon!

The all-new Men In Black video game is planned to launch Spring 2012 for consoles and handhelds, and is rated “RP” (Rating Pending) by the ESRB. For more information, please visit www.activision.com.

About Sony Pictures

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ACTIVISION AND TOYS”R”US® LAUNCH GLOBAL MARKETING INTITIATIVE FOR SKYLANDERS SPYRO’S ADVENTURE™

Comprehensive Marketing Program to Demonstrate The Unique Benefits Of Bringing Toys to Life Via Co-Op Advertising, In-Store Trial Events and Retailer Exclusives

Santa Monica, CA – October 6, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) today announced a global marketing partnership with Toys”R”Us to launch its landmark new video game, Skylanders Spyro’s Adventure™, debuting at North American retail on Sunday, October 16th. This revolutionary title breathes new life into interactive entertainment by allowing kids to bring a vast collection of physical toys to life in-game. Place one of over 30 different characters onto the magical Portal of Power-yours or a friend’s-and they are teleported to a vibrant game-world, all customizations and powers intact. The marketing plan for this novel game experience includes a national co-op advertising campaign, exclusive toy/adventure pack releases, first-to-play opportunities and interactive game displays at over 1200 Toys”R”Us stores around the world.

“Toys”R”Us has been an avid fan and eager supporter of the Skylanders Spyro’s Adventure concept from its inception,” said Eric Hirshberg, CEO of Activision Publishing. “This partnership signals our shared belief that the brand is literally a game-changer, transforming children’s play in both the physical and digital realms. For the first time ever, kids will be able to bring their toys to life in a video game, and we’ve developed a slate of exclusive in-store experiences and merchandise to showcase this phenomenon to Toys”R”Us consumers worldwide.”

“We’re thrilled to partner with Activision and make Toys”R”Us the retail launchpad for Skylanders Spyro’s Adventure,” said Jerry Storch, Chairman and CEO, Toys”R”Us, Inc. “We believe that the product line will be one of this holiday’s hottest gifts and we can’t wait to offer customers a one-of-a-kind way to discover Skylanders at our stores.”

Activision and Toys”R”Us will unveil this genre-busting Skylanders Spyro’s Adventure on October 8, 2011, with the roll-out of full game demos and interactive game kiosks in over 1200 retail locations across the globe. Following the game’s U.S. launch on October 16th, players can purchase Toys”R”Us exclusives like three Skylanders Legendary characters, which feature accompanying in-game skins and power-ups. Additionally, the retailer will be the only place to purchase the Skylanders Spyro’s Adventure Darklight Crypt Adventure Pack in its first thirty days on the market, from October 16 through November 15, 2011.

In Skylanders Spyro’s Adventure, kids take on the role of a powerful Portal Master, leader of over 30 different characters, including the beloved purple dragon Spyro. Each of these creatures has been cast out of the mystical worlds they are charged to protect by the sinister Portal Master Kaos, and frozen in our world as toys. Skylanders Spyro’s Adventure players will embark on a magical journey; treasure hunting, solving puzzles and doing battle with fantastic, otherworldly enemies in a bid to bring the frozen guardians back to life and safely reunite them with their homelands.

Skylanders Spyro’s Adventure is developed by Toys For Bob, an Activision studio located in Novato, California. The game is rated E10+ by the ESRB. For more information, visit www.skylandersgame.com

About Toys”R”Us, Inc.

Toys”R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,570 stores, including 858 Toys”R”Us and Babies”R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys”R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

ACTIVISION UNCOVERS PLANS FOR GOLDENEYE 007™: RELOADED DOUBLE ‘O’ EDITION EXCLUSIVELY FOR THE PLAYSTATION®3

Highly Anticipated James Bond Game Sets its Target on November 1, 2011

Santa Monica, CA – September 14, 2011 – The next level of espionage is at your fingertips in the most interactive James Bond experience ever with Activision Publishing, Inc.’s (Nasdaq: ATVI) forthcoming GoldenEye 007™: Reloaded Double ‘O’ Edition. The robust bundle will include the game on Blu-ray disc, PlayStation®Move motion controller, navigation controller, PlayStation®Eye camera and Sharp Shooter peripheral, offering fans pinpoint control as they jump straight into the legendary story campaign and frenetic 16-player multiplayer matches. Both GoldenEye 007: Reloaded and the PlayStation®3 exclusive Double ‘O’ Edition bundle pack will be available at retail outlets nationwide on November 1, 2011.

As an added bonus for PlayStation 3 gamers, GoldenEye 007: Reloaded will feature a free, exclusive downloadable character. The notorious villain from the 1979 film Moonraker, HUGO DRAX, will be playable in split-screen and online Classic Conflict multiplayer modes while wielding his Moonraker Laser Pistol.

“Working closely with Sony, we’ve created a great bundle that arms fans with all the vital secret agent equipment right off the shelf,” said David Oxford, Executive Vice President at Activision Publishing. “We can’t wait for gamers to pick up the PlayStation Move and Sharp Shooter to experience a James Bond video game like never before.”

“If any game has been tailor-made for the PlayStation Move and Sharp Shooter, it’s GoldenEye 007: Reloaded,” said Rob Dyer, Senior Vice President, Sony Computer Entertainment of America. “This is a reimagining of one of the most revered and iconic shooters of all time, and we wanted to allow our PlayStation fans to truly step into the shoes of everyone’s favorite secret agent with the unparalleled control of Sony Computer Entertainment’s motion-based entertainment.”

GoldenEye 007: Reloaded is a contemporary James Bond experience featuring HD visuals and realistic environments running at 60-frames per second, akin to today’s elite action games. Additional to the legendary story campaign, the game introduces the brand new ‘Mi6 Ops Missions’ – new, distinct levels separate from the campaign that span the varied environments from the story and challenge players to complete different Assault, Elimination, Stealth and Defense objectives. GoldenEye 007: Reloaded also takes multiplayer to new heights, maintaining and improving its renowned four-player split-screen action and adding full, adrenaline-pumping 16-player online matches with more maps, weapons, characters and game modes than ever before.

GoldenEye 007: Reloaded is being developed by Eurocom under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM), for the PlayStation 3 computer entertainment system and Xbox 360® video game and entertainment system from Microsoft, and will be rated “T” (Teen) by the ESRB.

For more information, and to receive exclusive updates about the game, visit www.facebook.com/GoldenEyeGame or www.goldeneyegame.com.

About Metro-Goldwyn-Mayer Inc.

Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks LLC, MGM Distribution Co, MGM International Television Distribution In, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in international TV channels reaching nearly 120 countries. MGM ownership is as follows: Providence Equity Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For more information, visit www.mgm.com.

About EON Productions/Danjaq, LLC

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

GoldenEye 007: Reloaded and related James Bond trademarks © 1962 – 2011 Danjaq, LLC and United Artists Corporation. 007TM and related James Bond trademarks are trademarks of Danjaq, LLC and licensed by EON. Activision is a registered trademark of Activision Publishing, Inc. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. All other trademarks and trade names are the properties of their respective owners. All rights reserved.