Woman’s Day and Big Fish Games Announce Exclusive Partnership
Fourth-Largest Magazine in America Partners with Leading Casual Games Company to Bring Digital Entertainment to Readers
SEATTLE – CASUAL CONNECT – July 20, 2010 – Woman’s Day, the fourth-largest magazine in America, and casual-games leader Big Fish Games, Inc. are partnering to offer a wide range of casual games to Woman’s Day readers and WomansDay.com visitors. The mutually beneficial financial partnership was announced during the Casual Connect Conference in Seattle.
Beginning today, Woman’s Day readers have access to Big Fish Games’ catalog of more than 2,500 games, ranging in genre from hidden object, adventure, puzzle and time management, and including the popular episodic brands Mystery Case Files®, Drawn™ and Hidden Expedition®. With more than two million games downloaded every day on its website, Big Fish Games provides fun, casual, family-friendly games to people around the world.
“The breadth of our catalog offers Woman’s Day readers and website visitors a vast array of great games,” said Jeremy Lewis, president and chief executive officer of Big Fish Games. “Our games are a great fit for Woman’s Day readers, who seek to live well every day. Casual games are relaxing, mentally stimulating, and fun.”
Woman’s Day provides its audience of 24 million women with unique and exclusive entertainment, and the new collaboration with Big Fish Games expands that service. The companies are well aligned in customer demographic, with women ages 25 to 54 comprising the majority of their respective markets.
“Woman’s Day Magazine speaks to the CEO of the household, the woman,” said Carlos Lamadrid, senior vice president and chief brand officer of Woman’s Day Brand Group. “Our readers – and women everywhere – are now driving the online gaming market. Through this partnership with Big Fish Games, our readers can now access unique content and special offers for fun, family-friendly games.”
Woman’s Day and Big Fish Games will feature a special offer exclusively for readers in the much-anticipated back-to-school September issue, which goes on stands in the beginning of August. Additional special offers will be featured throughout the duration of the partnership at www.bigfishgames.com/womansday.
About Big Fish Games
Founded in 2002, Big Fish Games is a developer, publisher and distributor of casual games, including downloadable, flash, mobile, social, MMO and console games. Renowned for offering A New Game Every Day!® on www.bigfishgames.com, Big Fish Games distributes more than two million games per day worldwide. With headquarters in Seattle and offices in Vancouver, Canada, and Cork, Ireland, Big Fish Games partners with 500+ game developers, and both develops and publishes some of the industry’s leading brands, including Mystery Case Files®, Hidden Expedition®, Drawn™, Fairway Solitaire™, My Tribe™, Flux Family Secrets™, Adventures of Robinson Crusoe, and Megaplex Madness. For more information, visit www.bigfishgames.com.
About Woman’s Day
Formed in 2009, Woman’s Day Brand Group combines Woman’s Day magazine, www.WomansDay.com, and their respective publishing units as a single enterprise with limitless access to the creative resources and multimedia platforms that connect the Woman’s Day brand to an avid, loyal audience of 24 million women, helping them to Live Well Every Day. From looking and feeling their best, to cooking a great meal or creating a loving home, Woman’s Day magazine has, for 78 years, met the essential needs of its readers with both substance and style. Publishing 15 issues each year, Woman’s Day magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives. Woman’s Day is owned by Hachette Filipacchi Media U.S. (HFM U.S.), which is part of Lagardere’s (www.lagardere.com) media division Lagardere Active, a producer of special-interest content in more than 40 countries.
