MEDL Mobile Launches Debut App from “Jersey Shore” Star DJ Pauly D
MEDL Mobile Launches Debut App from “Jersey Shore” Star DJ Pauly D
– One of Most Recognizable DJs in the World Kicks Off His Series of Apps with An 8-Bit Throwback Game
http://www.medlmobile.com/apps/iphone/dj-pauly-d-beat-that-boardwalk
November 21, 2011 (Fountain Valley, CA) — MEDL Mobile Holdings, Inc. (OTCBB: MEDL), an incubator and aggregator of mobile technology, announced today the launch of its first signature mobile application by DJ Pauly D of MTV’s hit reality TV show “Jersey Shore.” The app is the artist and TV star’s mobile debut as part of his deal signed with MEDL earlier this year to develop a series of apps featuring him and his brand. “DJ Pauly D –Beat That Boardwalk” is available now on the Apple App Store and Android Marketplace.
“DJ Pauly D – Beat That Boardwalk” is a throwback, 8-bit side scroller featuring a miniature, fist-pumping DJ who must traverse the Jersey shore boardwalk in search of drinks, dates, clean laundry, workouts and the perfect tan – all while dodging opponents like muscle heads and “grenades.”
Players can duck into various boardwalk shops like the Gym, the Tanning Salon and the Laundromat for power ups and extra points. Players can also unlock the Italian Riviera version for additional challenges against an Italian backdrop. In addition, the app is integrated with Facebook so that players can share high scores and levels.
‘MEDL was the obvious choice for me given their track record in creating original, outside-the-box mobile apps and their focus on celebrity-branded apps,” said Pauly D. “I’m really happy with ‘DJ Pauly D – Beat That Boardwalk’ and I think my fans will love it
“DJ Pauly D has captured the heart of pop culture, and it’s been fascinating to work with one of America\’s favorite DJ\’s,” said Dave Swartz, MEDL Mobile co-founder and chief creative officer. “We had a great time working with him and creating a game that we think his fans are really going to relate to.”
“The early response we’ve seen for ‘DJ Pauly D – Beat That Boardwalk’ is very encouraging not only for MEDL and Pauly D, but for the celebrity-branded apps niche that is continuing to trend upward,” said Andrew Maltin, MEDL Mobile co-founder and chief executive officer. “By creating a way for celebrities to extend their products and brand value by connecting directly with their fans via mobile, we’re taking celebrity-fan interaction and all its inherent benefits to a new level.”
About MEDL Mobile
MEDL Mobile, Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 84,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands via mobile advertising networks and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations. MEDL has developed and is developing more than 75 unique mobile apps for customers such as Monster.com, Emirates Airline, Medtronic and Telefonica.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.
