Kia Sponsors New Social Game Created by Zynga

Kia Motors America is Exclusive Automotive Sponsor of All New Social Game Created by Zynga®

Players Can Experience Zynga®‘s “Big Game Tournament” and Earn Zynga® Cash

WHO: Kia Motors America (KMA), SocialVibe and Zynga®

WHAT: Kia Motors America has teamed up with SocialVibe to introduce the 2011 Optima to more than 200 million monthly social gamers as the exclusive automotive sponsor of “Big Game Tournament” for players across FarmVille, PetVille, Mafia Wars, and Café World, created by leading social network game developer Zynga. “Big Game Tournament” users will have the opportunity to view all-new Kia Optima content, and potentially earn cash for popular Zynga games. This exclusive sponsorship runs through March 5, 2011.

To participate, Zynga players simply have to start playing Farmville, Petville, Mafia Wars, or Café World, and click on the Kia icon at the bottom of the game page. Players will be directed to a virtual football game with a team of characters from their favorite Zynga games, and will be greeted throughout the game-play with interactive Kia Optima content. Users will be able to share their experiences on Facebook or Twitter. Participants will receive Zynga cash, which is usually only available through game play or by purchase, in return for their interaction.

Available Zynga Cash*

PetVille – 4 Pet Cash

Farmville – 2 Farm Cash

Café World – 1 Café Cash

Mafia Wars – 2 Reward Points

WHEN: January 24 – March 5

WHERE: http://www.zynga.com/