Kia and Kinect Sports Gaming Series Sweepstakes

Kia Motors America Sponsors Xbox Kinect Sports

Users Can Explore Kia Optima Content and Enter to Win Gold Memberships and Microsoft Points

WHO: Kia Motors America (KMA)

WHAT: KMA is currently an automotive sponsor of Xbox Kinect, the newest interactive gaming experience. From now through the end of April, Xbox LIVE users will have the opportunity to watch the latest Kia Optima ad as well as download Kia Optima content, themes and gamer pictures. If users download Kia content and register to play Kinect Sports on specific Play & Win dates, they will have the chance to win great prizes such as Microsoft Points and Xbox Gold memberships.

To enter the sweepstakes, players must download the month’s free Kia Optima Registration Pic gamer picture, log into Xbox LIVE, and play Xbox Kinect Sports during the official Play & Win dates. Five grand prize winners will be selected per entry period to win 1,600 Microsoft Points. Additionally, five bonus prize winners will be selected in May to win one 12-month Xbox LIVE Gold membership.

WHEN: Sweepstakes Registration and Play & Win (P&W) Dates

February Registration Period: 2/11-2/27; P&W Dates: 2/25-2/27

March Registration Period: 3/11-3/27; P&W Dates: 3/25-3/27

April Registration Period: 4/8-4/24; P&W Dates: 4/22-4/24

WHERE: Official Rules: http://bit.ly/kiaxboxrules