Olympic Snowboarder Louie Vito And Pro Skateboarder Chaz OrtizTo Appear At Tony Hawk: Shred Interactive Experience On October 30
FOR IMMEDIATE RELEASE
OLYMPIC SNOWBOARDER LOUIE VITO AND PRO SKATEBOARDER CHAZ ORTIZ TO APPEAR AT TONY HAWK®: SHRED INTERACTIVE EXPERIENCE ON OCTOBER 30
The Tony Hawk: SHRED Interactive Experience Rolls Into
Philadelphia’s Plymouth Meeting Mall on October 30-31
Santa Monica, CA – October 29, 2010 – In support of the Tony Hawk®: SHRED video game launch, Activision Publishing, Inc. (NASDAQ: ATVI) is inviting families to GO BIG and be among the first to play the game at the Tony Hawk: SHRED interactive experience, which is being held at Philadelphia’s Plymouth Meeting Mall on Saturday, October 30 and Sunday, October 31 from 12:00 p.m. to 6:00 p.m. To kick off the weekend event, Olympic snowboarder Louie Vito and recent Dew Cup Champion Chaz Ortiz will sign autographs and hop on the revolutionary board controller to SHRED with local kids from 1:00 p.m. to 3:00 p.m. on Saturday.
The Tony Hawk: SHRED interactive experience is a game-themed mall tour exhibit where fans can play Tony Hawk: SHRED on top of a giant skateboard platform, take pictures with friends amidst a cityscape backdrop straight out of the game, and win a variety of cool prizes from SHRED partners: Quiksilver, Roxy, Vans, Skull Candy, Zoo York, and Birdhouse.
Tony Hawk: SHRED is available now at retail stores in North America for the Xbox® 360 video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Nintendo Wii™. The game is rated “E” (Everyone – content that may be suitable for ages six and older) by the ESRB. For more game information, visit www.shredgame.com.
About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market’s hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
© 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Tony Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved. Wii is a trademark of Nintendo. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.
