Eat This, Not That! The Game Hits #1 In iTunes Store
April 14, 2010 10:52 AM Eastern Daylight Time
Eat This, Not That! The Game Hits #1 In iTunes Store
Top App In “Healthcare & Fitness” Category and #10 Among All Free Applications
NEW YORK–(BUSINESS WIRE)–Men’s Health is pleased to announce that Eat This, Not That! The Game has become the number one app in the Healthcare & Fitness category and number 10 across the entire collection of free applications available in the iTunes store, which currently features over 180,000 products. More than 51,000 downloads of the popular Eat This, Not That! game were registered yesterday alone.
The free application is the magazine’s first interactive game for the iPhone and is based on the best-selling Eat This, Not That! book series, which has more than six million copies in print to date. The game challenges users to test their nutrition knowledge by comparing foods side by side and selecting the healthier choice.
“Eat This, Not That! has become America’s leading brand in the nutrition and weight-loss category by holding out a simple and true promise—all you need to lose weight is a little bit of knowledge,” says David Zinczenko, author (with Matt Goulding) of the Eat This Not That! and Cook This Not That! books, and editor-in-chief of Men’s Health. “From our books to our website to our apps, ETNT has empowered Americans to take control of their health and start losing weight effortlessly. And it’s actually fun to do—as the success of this game has shown.”
Eat This, Not That! The Game app is the latest addition to a stable of nearly 30 Men’s Health and Women’s Health -branded iPhone and Android applications on the market since June 2009. In less than a year, the products have combined to accrue more than 800,000 downloads, more than half of them paid.
“Our readers have proven that they have a voracious appetite for applications, and our goal is to deliver the great editorial they want from Men’s Health in a variety of formats,” said brand editor Matt Bean. “Our audience is highly engaged and growing, and we expect continued growth in 2010 and beyond.”
Men’s Health also recently launched a digital edition of the magazine designed exclusively for the Apple iPad. The magazine, complete with a host of multimedia and interactive content, was available for purchase when the highly anticipated device went on sale, making Men’s Health one of the first consumer publications to enter the iPad market.
For more information about Men’s Health and Women’s Health applications, visit menshealth.com/apps
