June 15, 2010 12:34 PM Eastern Daylight Time
dreamGEAR® to Offer Sesame Street® Video Game & Audio Accessories
E3 Expo 2010
TORRANCE, Calif.–(BUSINESS WIRE)–dreamGEAR®, a leading provider of high-quality video game accessories, and, under its i.Sound® brand, a wide variety of speakers and power accessories for iPod®, iPhone®, iPad® and MP3 players, has teamed up with Sesame Workshop® to offer co-branded Sesame Street products. The new line, appealing to consumers’ growing interest in electronics and video games accessories, will allow kid and adult gamers alike to put their personal stamp on their gaming and audio devices. dreamGEAR will unveil the Sesame Street line of gaming accessories at its E3 Expo booth #5300 located in the West Exhibit Hall of the Los Angeles Convention Center.
The dreamGEAR and i.Sound products and accessories will feature such beloved Sesame Street characters as Elmo, Cookie Monster and many more of their friends. Products will initially include a line of accessories for the Nintendo DSi, DSi XL and DS Lite portable gaming systems, and will later expand to include accessories for the Nintendo Wii and cases, audio and power accessories for the Apple iPod, iPhone and iPad.
The first officially licensed products to be released in July include a Sesame Street Crystal Case and Decal Set for the DSi, DS Lite, and DSi XL, which comes with two Sesame Street vinyl decals($14.99); three scratch-resistant, peel-and-stick Sesame Street Vinyl Decals to add style to the DSi, DS Lite, and DSi XL ($5.99); Sesame Street, Elmo and Cookie Monster Universal Soft Carrying Cases for DSi, DS Lite and DSi XL ($14.99); Elmo and Cookie Monster Styli with matching wrist straps($9.99); over-the-ear sculpted Elmo and Cookie Monster Headphones ($19.99); and Elmo and Cookie Monster Starter Kits ($24.99). To carry all portable gaming systems, accessories, and games, dreamGEAR will also introduce the Mini Game Pack, available in Elmo and Cookie Monster themes ($14.99).
In the fall, dreamGEAR will expand the co-branded line of products to include a variety of protective and stylish cases and audio products adorned with Sesame Street characters for Apple’s iPad, iPhone and iPod devices.
“dreamGEAR and Sesame Street offer experiences that can both entertain and inspire families,” said dreamGEAR co-founder Richard Weston. “We are thrilled to be combining Sesame Street’s iconic characters with our extensive line of dreamGEAR and i.Sound products.”
“We are pleased to work with dreamGEAR on introducing families to a new line of accessories featuring some of their favorite Sesame Street characters,” said Maura Regan, Sesame Workshop’s Senior Vice President, Global Licensing.
The products will be available beginning in July 2010 at www.dreamGEAR.net as well as in retailers in the United States and Canada.
dreamGEAR is one of the fastest growing video game accessory companies in the United States, as well as a leader in providing a wide range of high quality portable speakers and accessories for all iPod®, iPhone, and iPad models, PSP™ and Zune™ under its i.Sound® brand. dreamGEAR’s founders bring together over 50 years of entertainment and gaming technology experience and are dedicated to providing the latest in design, performance and quality. Fueled by a passion for innovation and a desire to meet the needs of its valued customers, dreamGEAR offers high quality affordable accessories across all video game platforms. For more information, please visit www.dreamGEAR.net or www.iSound.net.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.