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Backyard Sports: Rookie Rush Now Available!

BACKYARD SPORTS®: ROOKIE RUSH NOW AVAILABLE

Latest Evolution in Backyard Sports Franchise Now Available on Xbox 360, Wii, Nintendo DS and Windows PC Download

Los Angeles, CA — October 26, 2010 — Atari, one of the world’s most recognized publishers and producers of interactive entertainment, announced today the release of Backyard Sports®: Rookie Rush for the Xbox 360® video game and entertainment system from Microsoft, the Wii™ system, Nintendo DS™ family of hand-held systems and Windows PC Download. Backyard Sports: Rookie Rush marks the second title released featuring the new look and feel of the Backyard Sports franchise – which represents the best-selling kids sports videogame series of all time. With hard hitting power-ups, imaginative new fields, stylized graphics, exciting new array of super-charged gameplay options and a compelling story mode, Rookie Rush is well trained and ready to take down the competition.

Backyard Sports: Rookie Rush allows players to get in the huddle with fan-favorite characters Pablo, Dmitri, and Joey as they block and tackle their way through energetic, kid-friendly football games on 12 interactive, neighborhood fields. Kids can play pick-up football games with their Backyard Sports neighborhood friends in both single game and tournament modes, or play the game in Backyard Sports’ inventive new story mode. To pump up the action even further, Backyard Sports: Rookie Rush features super-charged power-ups such as Banana Peels, Deep Freeze and Leap Frog, 5 new mini games including Sack Attack and Target Practice.

Allowing kids to learn and follow traditional football rules in a wholesome gaming environment, Backyard Sports: Rookie Rush carries a suggested retail price of $29.99 and is developed by HB Studios for Xbox 360, Wii™ and Windows PC Download and by Powerhead Games for Nintendo DS™.

For more information, please log onto www.atari.com.

ABOUT ATARI, SA

Atari group is a global creator, producer and publisher of interactive entertainment. Atari’s brands and content are available across all key traditional and digital distribution touch points, including browser-based and social online platforms, PC, consoles from Microsoft, Nintendo and Sony, and advanced smart phones (i.e. iPhone, Android and RIM devices). Divisions of Atari, SA include Cryptic Studios, Eden Studios, Atari Interactive, Inc. and Atari, Inc.

Atari benefits from the strength of its worldwide brand and its extensive catalogue of contemporary classic game franchises (Asteroids®, Centipede®, Missile Command®, Lunar Lander®), original owned franchises (Test Drive®, Backyard Sports®, Deer Hunter®), MMO games from Cryptic Studios (Star Trek™ Online Champions™) and third party franchises (Ghostbusters®, Rollercoaster Tycoon®, Dungeons and Dragons®). Atari also leverages the power of its franchises to deliver movies and merchandise to consumers around the world.

For more information please visit: www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

ABOUT HB STUDIOS

Headquartered in Lunenburg, Nova Scotia, Canada, HB Studios Multimedia Limited specializes in sports video games for home console, handheld, and PC systems. Established in 2000, HB Studios has shipped 26 titles with over 187 different SKU’s including THQ’s Big Beach Sports, EA Sports Rugby, EA Sports Cricket and Konami’s Rock Revolution as well as versions of EA Sports’ FIFA, NBA Live, NHL, FIFA Street, Tiger Woods PGA Tour and Madden NFL. To date HB’s global sales have reached over 13.5 million units.

About Powerhead Games

Headquartered in New York City, Powerhead Games develops video games for console, handheld, mobile, and PC systems. Established in 2000, Powerhead Games has shipped over 20 titles, including Catz, CSI: Dark Motives, and Backyard Sports: Sandlot Sluggers. In 2010 Powerhead Games received the Independent Games Festival award for Best Mobile Game Design for their self-published game, Glow Artisan.

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