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Activision to Showcase Spider-Man: Shattered Dimensions and Transformers: War for Cybertron at Comic Con Booth #5045

ACTIVISION TO SHOWCASE SPIDER-MAN: SHATTERED DIMENSIONS AND TRANSFORMERS: WAR FOR CYBERTRON AT SAN DIEGO COMIC-CON IN BOOTH #5045

Stan Lee Returns to Comic-Con to Appear on Activision Panel Discussing New Spider-Man Game; Transformers: War for Cybertron Debuts Early Look at Upcoming Downloadable Content

WHO: Activision, Inc. to showcase its highly anticipated September release, Spider-Man: Shattered Dimensions, and brand new follow up Downloadable Content for its recently released Transformers: War for Cybertron. Activities range from in-booth gameplay stations, trivia-driven giveaways, talent signings, and panel participation.

WHAT: ACTIVISION SHOW FLOOR ACTIVITIES:

o Live video game and trailer screenings of Spider-Man: Shattered Dimensions and Transformers: War for Cybertron by game developers from Beenox Studios and High Moon Studios

o Playable game kiosks for fans to get their hands on the two featured games

o Limited edition San Diego Comic Con giveaways for fans including:

· Spider-Man limited edition T-shirts for GameStop pre-orders in Activision’s booth

· Spider-Man playing cards for attendees who sign up for HeroHQ.com in Activision’s booth

· Spider-Man phone decals for Spider-Man: Shattered Dimensions panel attendees

· Transformers: War for Cybertron limited edition comic book by IDW written by Alex Irvine with art by Don Figueroa in Activision’s booth

· Transformers: War for Cybertron limited edition two-sided poster in Activision’s booth

PHOTO OPPORTUNITY:

o Autograph Signings for Spider-Man: Shattered Dimensions

§ Stan Lee, Chairman Emeritus of Marvel

Friday, July 23, 3:00 PM-3:45 PM

Activision booth #5045

o Live Mural Painting rollout over three days depicting the different worlds in Spider-Man: Shattered Dimensions

o Gaslamp District

510 5th Avenue

San Diego, CA 92101

§ Thursday, July 22

§ Friday, July 23

§ Saturday, July 24

o Spider-Man: Shattered Dimensions – voice talent interviews

o Friday, July 23, 5:30-6:30pm – following the panel, Room 5AB

PANELS:

o Hasbro Transformers

Aaron Archer (Hasbro Brand IP Development),Matt Proulx (Hasbro Marketing), and Hasbro Design’s Michelino Paolino, Brian Wilk,Eric Siebenaler, Alan Roach, and Miyaki Tomoya are joined by Activision’s Matt Tieger to talk about what’s new with Transformers. The design and marketing teams will present all the latest toys from the new line as well as details about the Transformers: War for Cybertron video game from Activision.

When: Where:

Thursday, July 22 Panel Room 25ABC

2:00PM – 3:00PM

o Marvel Interactive: Marvel Video Games

Learn all about Spider-Man: Shattered Dimensions, and other new Marvel games via exclusive trailers, surprise reveals, and Q&A with the game creators, as well as the Marvel writers working on the next wave of Marvel Games from some of the industry’s top publishers, including Thomas Wilson, Creative Director from Beenox, the developers of Spider-Man: Shattered Dimensions

When: Where:

Friday, July 23 Panel Room 6DE

11:15AM – 12:15AM

o Four Worlds, One Story — Spider-Man: Shattered Dimensions the Video Game

Fans will get an insider’s look at the creative thinking and collaborative effort between comic book co-creator, Stan Lee, and the videogame developers at Beenox, alongside acclaimed Marvel writer Dan Slott. Voiceover talent will also be on-hand to dive into the rich lore of past and present Spider-Man and discuss bringing Spider-Man to life in four distinct ways in the upcoming game.

When: Where:

Friday, July 23 Panel Room 5AB

4:30 PM – 5:30 PM San Diego Convention Center

WHEN: Thursday – Saturday, July 22 – 25, 9:30 AM – 7:00 PM

Sunday, July 25, 9:30 AM – 5:00 PM

WHERE: Activision Booth #5045

San Diego Convention Center

111 W. Harbor Drive
San Diego, CA 92101

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