Activision Titles Take Home Honors From The 5th Annual MI6 Game Marketing Awards
ACTIVISION TITLES TAKE HOME HONORS FROM THE 5TH ANNUAL MI6 GAME MARKETING AWARDS
ACTIVISION’S CALL OF DUTY® SERIES, DJ HERO™, GUITAR HERO®, MARVEL™: ULTIMATE ALLIANCE 2, TONY HAWK®: RIDE™ AND PROTOTYPE™ TAKE HOME HONORS FROM THE 5TH ANNUAL MI6 GAME MARKETING AWARDS
Santa Monica, CA – April 2, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) took home several top honors at the 5th Annual MI6 Game Marketing Awards at the Grand Hyatt in San Francisco. Activision had nominations in several MI6 Award categories, many for which multiple campaigns were nominated. Winners included:
Call of Duty®
BEST KEY ART – Gold
Call of Duty: World at War Map Pack Key Art (Activision / Petrol Advertising)
BEST USE OF SOUND – Gold
Modern Warfare 2 – Teaser (Activision / The Ant Farm)
BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTORS EDITION PACKAGING – Gold
Modern Warfare 2 (Hamagami/Carroll)
BEST COPYRIGHTING FOR TV, THEATRICAL OR VIDEO ASSET – Gold
Modern Warfare 2 – Infamy Trailer (The Ant Farm)
OUTSTANDING TV OR THEATRICAL AD CAMPAIGN – Silver
Modern Warfare 2 – Campaign (Activision / The Ant Farm)
BEST PRODUCT PACKAGING – Silver
Modern Warfare 2 Standard Edition (Hamagami / Carroll)
MOST EFFECTIVE BUZZ CREATION – Silver
Modern Warfare 2 Countdown Clock (Midnight Oil Creative / Activision)
DJ Hero™
BEST ONLINE ADVERTISING CAMPAIGN – CASUAL GAME – Gold
DJ Hero Campaign (Activision / Crispin Porter + Bogusky)
BEST VIDEO – Gold
DJ Hero VJ Mashup (Activision / The Ant Farm)
Guitar Hero®
OUTSTANDING TV OR THEATRICAL AD – Silver
Guitar Hero Metallica TV (Activision / Crispin Porter + Bogusky)
Marvel™: Ultimate Alliance 2
BEST USE OF ANIMATION OR MOTION GRAPHICS ON A WEBSITE – Silver
Marvel: Ultimate Alliance 2 (Activision / Soap Creative)
BEST GAME CREATED TO PROMOTE A PRODUCT OR BRAND – Silver
Marvel: Ultimate Alliance 2 – Civil War Online (Activision / Soap Creative)
PROTOTYPE™
STANDOUT OVERALL POP DISPLAY SINGLE OR CAMPAIGN – Gold
PROTOTYPE Retail Standee (Midnight Oil Creative)
Tony Hawk®: RIDE™
BEST WEBSITE FOR A PRODUCT – CASUAL GAME – Silver
Tony Hawk RIDE Website (Activision / Streetwise)
“It is an honor to have several of our marketing campaigns recognized by fellow members of MI6 as among the best in class from within such a select group of campaigns,” said Brad Jakeman, Executive Vice President and Chief Marketing Officer of Activision Publishing, Inc. “These awards are a testament to the tremendous commitment from our teams and unrivaled talent of our agency partners, and demonstrate that we are accomplishing our goal of delivering first in class marketing programs to match the amazing creativity and innovation of our games.”
For more information, visit www.modernwarfare2.com, www.djhero.com; www.guitarhero.com; www.PROTOTYPEgame.com; www.THRide.com; http://MarvelUltimateAlliance.com.
About MI6
MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Conference and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit http://www.mi6conference.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
