7-Eleven and Zynga Bring FarmVille, Mafia Wars and YoVille to Los Angeles

**The 7-Eleven Zynga Game Promotion Comes to Los Angeles**

7-Eleven® and Zynga® Bring FarmVille, Mafia Wars and YoVille to Los Angeles

WHAT: From Neapolitan cows, to sleek bulletproof vests and candy stands, 7-Eleven® stores and Zynga® are bringing exclusive FarmVille, Mafia Wars and YoVille virtual items and in-store products to town. In one of the broadest product promotions in its history, 7-Eleven, Inc. is partnering with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience retailer’s products, including signature Slurpee® and Big Gulp® drinks in nearly 7,000 stores across the United States and Canada. The campaign will allow millions of consumers to redeem exclusive virtual items within Zynga games during a six-week campaign.

In celebration of the promotion, the two companies have chosen six cities in the U.S. to host kick-off events, and Los Angeles is one of the lucky locations. There will be games and prizes given away at each event, so 7-Eleven and Zynga invite you to come and enjoy the Virtual Goes Reality event.

WHERE: 7-Eleven and Zynga will host three-hour events in six cities to celebrate the six-week promotion.

7-Eleven – Store # 18820 – Los Angeles CA

11143 Venice Blvd
Los Angeles, CA 90034

Cross Streets: Venice and Sepulveda

Ph: 310-395-5050

WHEN: Tuesday, June 1, 4 – 7 p.m.

Examples of exclusive virtual items and corresponding 7-Eleven products include:

FarmVille

Fun Slide – Slurpee® cups

Big Splash – Big Gulp® cups

Neapolitan Cow – 7-Select™ vanilla ice cream (pint size)

Mafia Wars

Showman (weapon) – Slurpee drink

Sleek Bulletproof Vest (armor) – pizza, chicken wings, Big Bite® products, chicken tenders, breakfast quesadillas

Pepper Shaker (weapon) –hash browns, taquitos, Burrito Rollers, potato wedges

YoVille

Wall Freezer – Slurpee drink

Donut Display – 7-Select packaged cake donuts, four-pack

Candy Stand – 7-Select candy

Here’s information on the other five locations.

NYC/LONG ISLAND

7-Eleven #27104

2477 Hylan Blvd,

Staten Island, NY 10306-3127

718/980-0128

WHTZ-fm CHR station with on-air personality Skeery Jones

between 4-7pm local time

Giveaways: station

merchandise (t-shirts, stickers, CDs, DVDs, waterpark tickets, etc) and 7-Eleven Zynga cups

DALLAS

Store# 26885

6833 W. Northwest Hwy@ Hillcrest

Dallas TX 75225

Ph: 214-346-1935

KKHS-FM between 4-6 pm local time

CHICAGO

Store #33734

1508 N. Damen Ave.
Chicago, IL 60657
773.227.4009

4-7pm local time

SAN FRANCISCO

7-ELEVEN (#33660)

1380 PEAR AVENUE UNIT A, MOUNTAIN VIEW, CA 94043 (650) 964-7259

Live 105 radio station

4-7pm local time

DENVER

7-Eleven Store #23172

303 North Broadway

Denver, CO 80203

Phone: 303-722-4960

4-7pm local time